Performance Metrics
Understand the impact of moderated interactions on service delivery, patient and caregiver relationships, practice growth and brand awareness or advocacy generated by a vibrant Facebook Group.
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Today's marketers are using advanced technology and strategies to improve consumer acquisition, engagement and retention. But, how do we prove marketing effectiveness while becoming strategic business partners focused on growth goals? The answer lies in five marketing metrics.
Accountability in the new era of health care is more than the latest buzzword in hospital and health system marketing—it is an imperative. Senior hospital executives are increasingly requiring marketers to demonstrate the value and financial contributions they bring to their organizations, a…