Service Line Growth
WATCH THE REPLAY HEREHealth system marketing leaders have the continual challenge of determining how to prioritize the twin strategies of brand building and service-line volume growth. The right balance depends on many factors - current organizational goals, market dynamics, clinical capacity,…
Leaders from Lehigh Valley Health Network will discuss how they used insights from over medical claims from LexisNexis Risk Solutions to power their strategic decision support.
This webinar will explore various integration approaches to service line strategy from two of the nation's leading health systems-Atrium Health and Ascension.
This webinar will explore various integration approaches to service line strategy from two of the nation's leading health systems-Atrium Health and Ascension.
Learn how CHI Franciscan developed sports marketing programs to support Oncology, Cardiac, and Orthopaedic Service Lines.
We will explore TriHealth's journey of developing a premier regional cancer program in today's rapidly changing oncology environment. We will discuss national trends that are driving the evolution of cancer care, and specific strategies TriHealth is pursuing to achieve market distinction and…
The leadership at University Medical Center of Princeton in Plainsboro, New Jersey, part of Princeton HealthCare System, established a goal to grow maternity services at a time when US Census projections showed a steady decline in women of childbearing age across the region. A couple of years…
How can a health system develop optimal new wellness programs tailored specifically to its unique market? That's the challenge Fairview Health Services, headquartered in Minneapolis, Minnesota, faced in 2015 as part of its strategy to develop new services that would meet the needs of the community…
The final result of Southcoast Health System's service line planning was a plan with a vision that supported the system's overall primary care strategy and articulated specific initiatives supportable by physicians. This lookback will be relayed by the chair of this effort, who himself is a…