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SHSMD Credential & Certificate Courses

 

The 2025 eLearning Season Pass is the easiest and most affordable way to meet your team's professional development needs. Order your pass today!

 

Credential Courses

SHSMD Digital Credentials are verified, shareable badges that showcase your proficiency in specific skills and knowledge areas. These credentials are earned by successfully completing designated SHSMD programs, which involve rigorous testing, examinations, skill demonstrations, or project completion. Additional requirements may include participation in discussion boards, quizzes, group work, presentations, and additional readings/assignments as assigned by faculty. Upon successful completion of all requirements, participants will be awarded with a verified SHSMD Credential. A credential boosts recognition, as profiles with certifications and credentials are viewed six times more often, according to a LinkedIn study. Learn more about SHSMD Credentials.

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This program equips participants with the skills to develop effective marketing plans, communications strategies, and market research approaches for health care organizations.
Courses: 4 Courses
Completion Requirements: View presentations, pass exams, participate in discussions, additional readings
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This program focuses on developing a "tradigital" strategy that combines traditional and digital marketing principles to achieve competitive advantage in health care.
Modules: 4 Modules
Completion Requirements: View presentations, complete assignments, participate in discussions, additional readings
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Strategic Planning in Health Care
November 5 to January 31, 2025
This program provides a comprehensive overview of the strategic planning process and its application in health care settings.
Modules: 3 Modules
Completion Requirements: View presentations, pass exams, participate in discussions, additional readings
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On Demand Courses

SHSMD courses are specialized educational programs that concentrate on specific topics, such as AI, social media, marketing analytics, public relations and more. Upon completion, participants may earn a certificate and/or a digital badge, which serve as a formal acknowledgment of their expertise in that area. These courses prioritize hands-on learning to help participants apply skills immediately in their jobs, and are designed for professionals looking to enhance their skills, gain new competencies or validate their knowledge for career advancement.

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Available thru Dec 31, 2024
This program focuses on advanced analytics for strategic planners in health care organizations. Available for 30 days from date of first log in.
Modules: 4 Modules
Completion Requirements: Assignments relevant to the modules of this course.
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Available thru Dec 31, 2024
This program equips participants with skills in strategic communication, change management, and brand journalism for health care settings.
Modules: 4 Modules
Completion Requirements: View presentations, complete assignments, participate in discussions, additional readings
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On Demand | Certificate Course
This program provides an overview of the health care field and introduces key concepts and terminology.
Modules: 3 Modules
Completion Requirements: View presentations, complete quizzes, additional readings
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Related Resources

Videos
SHSMD is pleased to offer its members free access to continuing education opportunities through these recorded sessions.
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Learn from a senior strategist and planning executive from Providence St. Joseph Health about the changing role of planners and the planning function…
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How Northwell Health and the planning team has supported the COVID-19 crisis in New York’s epicenter.
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Holly Sullivan describes how Spectrum Health is preparing for COVID-19 and how the strategic marketers are playing a key role in communicating…
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This series features SHSMD member stories and resources in an effort to provide insight into how strategists are helping their organizations manage…