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SHSMD Credential & Certificate Courses

 

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Credential Courses

SHSMD Digital Credentials are verified, shareable badges that showcase your proficiency in specific skills and knowledge areas. These credentials are earned by successfully completing designated SHSMD programs, which involve rigorous testing, examinations, skill demonstrations, or project completion. Additional requirements may include participation in discussion boards, quizzes, group work, presentations, and additional readings/assignments as assigned by faculty. Upon successful completion of all requirements, participants will be awarded with a verified SHSMD Credential. A credential boosts recognition, as profiles with certifications and credentials are viewed six times more often, according to a LinkedIn study. Learn more about SHSMD Credentials.

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This program equips participants with the skills to develop effective marketing plans, communications strategies, and market research approaches for health care organizations.
Courses: 4 Courses
Completion Requirements: View presentations, pass exams, participate in discussions, additional readings
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This program focuses on developing a "tradigital" strategy that combines traditional and digital marketing principles to achieve competitive advantage in health care.
Modules: 4 Modules
Completion Requirements: View presentations, complete assignments, participate in discussions, additional readings
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Strategic Planning in Health Care
November 5 to January 31, 2025
This program provides a comprehensive overview of the strategic planning process and its application in health care settings.
Modules: 3 Modules
Completion Requirements: View presentations, pass exams, participate in discussions, additional readings
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On Demand Courses

SHSMD courses are specialized educational programs that concentrate on specific topics, such as AI, social media, marketing analytics, public relations and more. Upon completion, participants may earn a certificate and/or a digital badge, which serve as a formal acknowledgment of their expertise in that area. These courses prioritize hands-on learning to help participants apply skills immediately in their jobs, and are designed for professionals looking to enhance their skills, gain new competencies or validate their knowledge for career advancement.

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Available thru Dec 31, 2024
This program focuses on advanced analytics for strategic planners in health care organizations. Available for 30 days from date of first log in.
Modules: 4 Modules
Completion Requirements: Assignments relevant to the modules of this course.
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Available thru Dec 31, 2024
This program equips participants with skills in strategic communication, change management, and brand journalism for health care settings.
Modules: 4 Modules
Completion Requirements: View presentations, complete assignments, participate in discussions, additional readings
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On Demand | Certificate Course
This program provides an overview of the health care field and introduces key concepts and terminology.
Modules: 3 Modules
Completion Requirements: View presentations, complete quizzes, additional readings
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Related Resources

Combining HRA data and consumer data with SDOH insights can modernize the approach t building targeted outreach lists and campaigns.
Book
This guide outlines a strategic planning process to help you craft a plan. Learn best practices, practical examples and insights from strategists.
Videos
AHA and SHSMD Transformation Talks: Executing your strategy — keys to transformational change
Webinars
Join fellow SHSMD members for a fun exploration of how to continue transforming your organization towards a better future. You will have the…
Guides/Reports
Futurescan 2021–2026 explores key forces that are transforming the future of health care. The annual publication features the expertise and…
Medical Staff Development Planning in 2021 will provide perspective on how health systems are approaching medical staff development planning as well…