Resource Library

 

  Hear about post pandemic customer insights that are driving Beth Israel Lahey and Sharp Health to shape digital to respond to customers in this SHSMD Connections 2022 session presentation.

  Learn how to combat expensive, underperforming CRMs in your health care organization from this 2022 SHSMD Connections session presentation. Learning Objectives:

  Learn from this 2022 SHSMD Connections presentation how to assess and optimize your patient journey using digital marketing. Agenda

  Improve your content strategy to attract and engage executive level professionals with this SHSMD Connections 2022 session presentation. Learning Objectives

    Take a deep dive look at a digital content hub and review the framework for building a digital content hub for your organization in this SHSMD Connections 2022 session presentation. After this session:

  Learn about Marcom budgeting and how to maximize your spend in this SHSMD Connections 2022 session presentation. In this session

  Learn in this SHSMD Connections 2022 session presentation the research findings on what's coming and going in marketing best practices.

An optimal digital strategy is no longer a “nice to have” — it is central to future positioning, especially since 50% of consumers say that a bad digital experience can ruin the entire experience with a provider. 

Learn how you can normalize accessibility and make it part of a company culture where everyone is coming from a place of empathy.

Understand UTSW's approach to building, promoting and optimizing the new strategy, leading to 600+ downloads in the first week.

In this SHSMD Education sponsored webinar, learn how to understand potential patients as consumers, new market research on what drives hospital and health system choices and how to personalize marketing just like world-leading retailers.

During this webinar, they will show how to understand potential patients as consumers, new market research on what drives hospital and health system choices and how to personalize marketing just like world-leading retailers

While there are many operational and industry challenges to contend with, the solutions must start with the Voice of the Consumer to ensure activation + engagement.

This webinar highlights the potential of Care Anywhere, the value to a health care organization & the state of technology to support care delivery.

This webinar, based on original research conducted by Optum, will discuss past, current and predicted use of telehealth.

Digital entry points to care are so important that they affect consumer healthcare purchasing. Ninety percent of patients don’t feel obligated to stay with providers that don’t offer a good digital experience. To succeed, your digital front door must be created using an integrated mobile strategy that offers a seamless experience across the patient journey. This checklist provides the three most critical things to consider in that mobile strategy.

Learn why we expect an urgent need for the coming together of marketing, service and supply chain to protect and support brand reputation for healthcare organizations.

An optimal digital strategy is no longer a “nice to have” — it is central to future positioning, especially since 50% of consumers say that a bad digital experience can ruin the entire experience with a provider. 

Health care marketers face unique challenges when creating positive patient experiences, and competitive retail and big tech companies are rushing to fill the gap.