Resource Library

With mounting operational pressures to improve the health of patient populations and survive in value-based care models, health systems need critical data intelligence about the sector’s influencers to more thoroughly understand physician referral networks and achieve their organizational objectives.

Join and hear discussion of how to involve your CMO and CFO in the process as your ambassadors. Come away with a concrete example of how to make the marketing and communications department indispensable to your organization.

Share best practices that have helped to recruit, onboard, and retain top providers to hundreds of hospitals across the nation. Explore how others are using strategy, data, and technology to hardwire the recruitment process, accelerate practice ramp-up, and achieve long-term retention.

This webcast will outline key concepts in SHSMD’s newly updated Bridging Worlds report, featuring fresh perspectives on the future role of the health care strategist. Through stories and case examples, strategic implications and opportunities for health care strategists will be illustrated, and key skills and attributes required for success will be shared.

Join renowned futurist Dr. Ian Morrison for a webcast on the latest edition of SHSMD’s annual guide to health care trends. Morrison will provide an overview of Futurescan articles written by thought and opinion leaders on a number of important topics.

Using findings from the 2017 Kaufman Hall Healthcare Consumerism Index, this webcast will help you understand and respond to changing consumer needs in a measured way that targets high-impact activities.

Hear how Boston Children’s Hospital and Northwestern Medicine have structured their people, processes, and technology to create ongoing operational capabilities for sustainable post-launch success.

Join Dave Griffith, VP Analytics and Insights, and Heidi Schulte, VP Solutions Consultant, from Healthgrades as they walk you through innovative ways of utilizing data to inform decisions and solve business challenges beyond the marketing campaign.

Bridging Worlds: The Future Role of the Health Care Strategist helps strategy professionals successfully navigate their organizations through turbulent times with the specific toolkit of attributes and skills necessary for future success.

With this shift to a digital marketing mindset comes a change in the skills and resources that compose a highly-functioning marketing team. This team is built on the “think, feel, do” principle – stacked with data analysts, demand generators, and strategic content creators. How do you acquire the skills needed to excel in this new marketing department?

Join our panel of experts as they discuss how using a data-driven approach can positively impact your outreach program. Learn how, by incorporating key data elements in your planning efforts, you will better understand your market position and key network connections and uncover opportunities to strengthen service line performance.

Join Gary Druckenmiller, Vice President, Marketing Practice Leader on March 28 as he shares how leading health systems have developed goal-driven marketing metrics within their organizations to substantiate their marketing programs. He will examine the availability, timeliness, and accuracy of marketing data and what metrics to report on to demonstrate the most impact.

Join renowned futurist and author Dr. Ian Morrison as he presents highlights from SHSMD's all-new guide to health care trends and innovations, Futurescan 2017-2022, and discusses strategies to position your organizations for success in the new environment. This webinar will feature predictions and insights on topics such as: Hospital and health system integration; Next generation payment reform; Advances in virtual care; Physician leadership and engagement strategies; And more!

This webcast will share what business development professionals need to understand about the bundled payment environment, five dynamic forces that contribute to successful implementation. key questions for consideration before moving forward including how to use a data-drive approach to forecast implementation impact, and tips for identifying and engaging qualified physicians and post-acute partners in redesigning processes and protocols that will improve quality and reduce cost of care.

This session will illustrate the power of emerging approaches to “consumerizied” health care, and provide concrete steps the modern leader can take in capitalizing on the significant opportunity presented by this market shift.

Contrary to what we think as marketers, consumers don’t care about brands—even healthcare brands. Consumers’ attention spans are getting shorter. Brand messages are multiplying. Most marketing messages are nothing more than an interruption in a consumer’s daily routine. But if healthcare marketing is a dead end, how do you break through? How do you earn, and keep, people’s attention? Find out in our upcoming webinar.

This SHSMD U Webcast will showcase how three hospitals promote popular health observances, including American Heart Month, National Autism Awareness Month, and National Breast Cancer Awareness Month. Learn how they have engaged and educated their communities during these awareness months.

Armed with technologies that allow for authentic acumens, marketing decision makers can now create more individualized and personalized healthcare experiences by converting “big” data into more practical data.

By using big data analytics – similar to those used by Netflix and Amazon – we can automate learning about what matters most to current and prospective patients, then use that knowledge to tailor engagement and nurture intimacy. This presentation will outline how the analytic technologies that power Customer Relationship Management (CRM) can help providers achieve these goals.

Responsive order-takers have become brand-led catalysts for change in support of evolved, forward-thinking experiences that impact business performance. This session will also address how the modern marketing function must be oriented to consumers as opposed to patients, system thinking as opposed to silo thinking, participation as opposed to one-directional storytelling, and engagement as opposed to communications.