Resource Library

How can the attributes and skills highlighted in Bridging Worlds be applied to take your team to the next level? This session will allow participants to explore these concepts through real-world case studies, gaining practical knowledge to apply within their own organizations.

Actively visualize patient movement and analyze the data derived from it to provide greater accuracy in creating the right program for the right population, reduce access redundancy, and increase efficiency.

While real-time analysis of the US Ebola panic fo

Learn the difference between leakage and keepage and what strategies are needed to get results.

LaVone Arthur discusses the successes and lessons learned from the Baylor Scott & White Health merger and integration, as well as opportunities creates as a result.

12 campaigns over 90 days. 3,000+ conversions. 500+ appointment requests. $17 million in gross charges. $4 million in net revenue. This is just a sample of the greater ROI groundwork that Orlando Health has assembled. Now they want to share their bigger story.

This session will present a case study for using data to identify and better understand the people you want to reach, from establishing objectives, through the process of designing and implementing a full-scale research study, to how to effectively use the research results.

This "how to" session will present the steps University Hospitals of Cleveland took to develop the system's first integrated content hub, align its team for success, establish milestones, and produce repeatable results for internal and external audiences. This session will also address how to replicate this success, and links many of the insights and implications from Bridging Worlds.

This session will include an overview of the lean methodologies used and operational changes made to develop a culture of service. It will also take attendees through the guest service strategy that followed.

In this session, hear about Saint Thomas Health's lung cancer multichannel marketing campaign.

The 2014 Ebola panic provides a must-learn-from case study that helps us prepare for the inevitable next "epidemic"situation and improve all facets of day-to-day communications. Two veteran healthcare executives dissect what needs to change and how marketers/communicators can lead this effort.

See how one health system used the results of the value-based readiness assessment to prioritize the implementation of its strategic plan.

In this session, MetroHealth System in Cleveland will share how to transform your image through solid research, and how to establish a strong brand platform that will set the stage to change perceptions.

Learn to bring the right players to the table, build understanding, and develop common goals for a win/win.

Learn how CHRISTUS Health is evolving its program to the next level through driving action, producing results, and being nimble, as well as how CHRISTUS is involving senior leaders and executives in order to progress the program and create better alignment, engagement, and activation.

Behavior drives experience... experience informs brand... and voice is the driving force that moves consumers to take action. Examples of how two hospitals are leveraging innovation and design into team behavior will inspire executives to embrace the adjacent possible.

In this session, you will hear how a football rivalry and a compassionate athlete helped take on the fight against childhood cancer at Seattle Children's Hospital.

This session will discuss how FastCare partners with health systems and retailers to create affordable and convenient patient access to healthcare.

The purpose of this project was to give

In this presentation, you'll hear Avera Health and its digital agency, Click Rain, talk about the recent restructure to fit the new digital marketing world, including the development of a dedicated digital team.