Resource Library

Actively visualize patient movement and analyze the data derived from it to provide greater accuracy in creating the right program for the right population, reduce access redundancy, and increase efficiency.

In this session, you will learn how one healthcare system used an online brand experience survey to guide its website improvement efforts.

This session will highlight best practices for launching and marketing a successful healthcare partnership.

In this session, learn how virtually overnight a health system's focus shifted from marketing to increase patient volumes to containing utilization by educating internal constituents and increasing consumer awareness about the most appropriate setting for care.

Monte Carlo simulation involves recreating an environment of interest in a computer program capable of analyzing the impact of changes to that environment in a risk free manner

Learn how the University of Iowa Hospital and Clinics started small with a subscriber database and, after time, proved that a full CRM database was worth the capital investment.

Learn how your hospital can use the power of digital media to build relationships that are defined less by the transaction of care and more by the connection you forge by doing important work.

This session will show how some simple shifts in thinking can have a positive impact on behavior change through a combination of behavioral science theory and creative real-world examples.

Using an interactive approach, participants in this session will view first-hand patient experiences with information about setting up the interviews, questions to be asked, and approaches to foster rich dialogue.

"How many infusion chairs and nurses will we need if we employ or integrate with a medical oncologist?" "How would increased market share for prostate radiation impact our staffing and billed services?" This session will answer these questions and much more.

Attendees will hear how Olmsted Medical Center invested in content and search engine optimization (SEO) to increase the visibility of its women's services among health consumers.

Find out how Rush reinvented its website and digital marketing strategy to offer a truly patient-centric online experience. Hear how Rush subjected its digital marketing to a cold-eyed analysis and undertook a comprehensive digital strategy and redesign.

The session will outline the measured results of a full-circle patient engagement strategy — from growing an activated consumer database to improved patient retention.

Applicable to all levels of personnel, this competency model can be used not only to guide development conversations, but also to put an accountable structure and focus around your development plans.

In this session, business development leaders from San Diego Health System and Temecula Valley Hospital will share their experience in establishing a partnership.

This session will discuss the role of strategists to understand what data are needed, how insights can be produced, and how to use the data to help make better decisions.