Resource Library

This white paper establishes a set of metrics that will help marketers demonstrate their financial contribution to their health care system as well as a handy "how to get started" section. Be sure to replay the SHSMD U webcast on this topic, too.

The PowerPoint presentation, Futurescan 2016-2021, features highlights from the latest edition of Futurescan — one of the industry's most respected healthcare trends forecasts.

Hear about Nationwide Children's Hospital's solution to operational inefficiency while simultaneously increasing the program’s patient volumes and expanding its geographic reach.

Houston Methodist will demonstrate how they were able to improve as well as sustain patient satisfaction scores across Medical-Surgical Units, ICUs, and Women’s Services of 7-hospitals with the implementation of a multidisciplinary “Playbook” incorporating change management methodologies.

In a special collaboration between the American Association of Physician Liaisons and SHSMD, physician strategy leaders from across the country will share how hospitals and health systems are effectively aligning with doctors in clinically integrated networks, ACOs, and other partnerships.

Learn how SurgeryConnect was designed — from conception to release — to solve the center's challenges while nurturing a "connection"with patients and families, and also producing a positive ROI.

How can the attributes and skills highlighted in Bridging Worlds be applied to take your team to the next level? This session will allow participants to explore these concepts through real-world case studies, gaining practical knowledge to apply within their own organizations.

In this session, you will learn how one healthcare system used an online brand experience survey to guide its website improvement efforts.

Monte Carlo simulation involves recreating an environment of interest in a computer program capable of analyzing the impact of changes to that environment in a risk free manner

This session will highlight best practices for launching and marketing a successful healthcare partnership.

In this session, learn how virtually overnight a health system's focus shifted from marketing to increase patient volumes to containing utilization by educating internal constituents and increasing consumer awareness about the most appropriate setting for care.

"How many infusion chairs and nurses will we need if we employ or integrate with a medical oncologist?" "How would increased market share for prostate radiation impact our staffing and billed services?" This session will answer these questions and much more.

Learn how the University of Iowa Hospital and Clinics started small with a subscriber database and, after time, proved that a full CRM database was worth the capital investment.

Learn how your hospital can use the power of digital media to build relationships that are defined less by the transaction of care and more by the connection you forge by doing important work.

This session will show how some simple shifts in thinking can have a positive impact on behavior change through a combination of behavioral science theory and creative real-world examples.

Using an interactive approach, participants in this session will view first-hand patient experiences with information about setting up the interviews, questions to be asked, and approaches to foster rich dialogue.