Resource Library

This "how to" session will present the steps University Hospitals of Cleveland took to develop the system's first integrated content hub, align its team for success, establish milestones, and produce repeatable results for internal and external audiences. This session will also address how to replicate this success, and links many of the insights and implications from Bridging Worlds.

In this session, MetroHealth System in Cleveland will share how to transform your image through solid research, and how to establish a strong brand platform that will set the stage to change perceptions.

Learn how your hospital can use the power of digital media to build relationships that are defined less by the transaction of care and more by the connection you forge by doing important work.

In this session, two key players in the redesign and re-platforming of the Penn Cancer website will talk about what made their project successful, what the challenges were, and the undeniable necessity for cultural change to ensure a successful responsive CMS website project.

In this session, learn how true transparency offers the opportunity to optimize the performance of large physician networks, with huge potential gains in efficiency, cost, and outcomes.

Learn how CHRISTUS Health is evolving its program to the next level through driving action, producing results, and being nimble, as well as how CHRISTUS is involving senior leaders and executives in order to progress the program and create better alignment, engagement, and activation.

Learn how two different organizations "SCL Health System and The University of Vermont Health Network " innovatively addressed rebranding challenges, and how each one emerged as a strong, dynamic, and successful brand.

The presentation will draw on the insights gained through the US government's support of health IT implementation since the Health Information Technology for Economic and Clinical Health Act of 2009 was enacted.

Drawing on the work of "Managing Transitions" by author William Bridges, this workshop will explain the process, provide practical tools, and give real-world examples of successful implementation.

Hear how Aurora Healthcare and insurance company Horizon Healthcare Services turned to their secure, online communities of thousands of members to gain feedback and insight that has helped drive successful organizational decisions. You will also learn how leading organizations survive and thrive in today's consumer-led world of healthcare.

This session will highlight best practices for launching and marketing a successful healthcare partnership.

Strategic media planning and measurement enable you to optimize your value to your organization, boost ROI, and wow the C-suite Not all stories are created equal. It is important to align your media initiatives with organizational priorities, and then monitor, analyze, and measure the results.

In this session, you will learn how one healthcare system used an online brand experience survey to guide its website improvement efforts.

In this presentation, you'll hear Avera Health and its digital agency, Click Rain, talk about the recent restructure to fit the new digital marketing world, including the development of a dedicated digital team.

The 2014 Ebola panic provides a must-learn-from case study that helps us prepare for the inevitable next "epidemic"situation and improve all facets of day-to-day communications. Two veteran healthcare executives dissect what needs to change and how marketers/communicators can lead this effort.

Once upon a time, hospital marketing didn't exist. Public relations functions were focused almost exclusively around media relations and what we called community relations. Then came marketing (with the glamour of advertising), the Internet, Facebook, Tweet, and pins. Community relations (CR) faded, got pushed to secondary priority status and then to the bottom of that "nice to do if we had time" list.