Resource Library

Healthcare is in a period of dramatic transformation.

The shift from fee-for-service to value-based healthcare h

Hear how leaders in the health care strategy have leveraged critical skills to advance their careers. Learn important considerations for pursuing an advanced degree in health care management, and the essential groundwork for competency-driven advancement. Understand several relevant competency models, those that focus on strategists' skills, those that are critical to exceptional innovative leadership.

It started in 2013 with a guy and a portable recorder inte

Participate in a panel discussion with marketing professionals from three rural hospitals to understand why you don't need the extensive resources of the big urban hospitals to create successful marketing campaigns. All three hospitals faced competition from and outmigration to larger systems within driving distance. Listen to the three case studies of each hospital, presented by the marketing professionals whose clear knowledge of their community, matched with innovative ideas, led to strong marketing ROIs.

Strategy professionals by definition are forward-thinking and

We will explore TriHealth's journey of developing a premier regional cancer program in today's rapidly changing oncology environment. We will discuss national trends that are driving the evolution of cancer care, and specific strategies TriHealth is pursuing to achieve market distinction and consistently deliver an exceptional patient experience.

Patient access is a fundamental strategy that is vital for a healthcare system's success in both a volume and value based world. It is the core strategy that bridges both models. This presentation will focus on applying access transformation best practices from other industries to healthcare through case studies and potential application scenarios.

The technology landscape changed immensely in 2016, and co

Hospitals and health systems are simultaneously facing the

The transition in payment and care delivery models from vo

Brookwood Baptist Health’s patients bear the burden of rising

Facing increasing high-deductible health plan enrollment and a consolidating market, Emory Healthcare's leadership team needed to understand how their patients make healthcare decisions and the role that price played in where they went for care. To do this, Emory carried out in-depth customer focused work and price benchmarking to understand its relative position and the role of price in consumer choice.

Learn how the Vanderbilt Health Affiliated Network, the la

A successful approach to board engagement included a series of learning and listening sessions over several months, allowing board members to gain a basic understanding or choose to deep dive into key topics. These sessions, in lieu of a more traditional board retreat, provided a review of the competitive landscape through the lenses of business metrics and patient outcomes, as well as philanthropy, research funding, and reputation.

Thanks to a growing number of Americans with consumer-dire

There are the literal politics–the regulators and elected

Hear about the beautiful, symbiotic relationship when population health management teams with marketing to uncover the true benefit of their programs. Learn how marketers must be able to leverage their CRM data and reporting to provide true business intelligence for their service line and population health teams to make timely decisions about program management is invaluable.

Leverage the revenue producing results from your marketing efforts to support and grow marketing budgets and change the way your organization thinks about marketing. Hear how other industries and SCL Health is changing the role of marketing from supporting lines of business to being considered their own profit center. Learn how to build a return on investment performance process to improve/create strategies and more effective implementations with robust measurement practices.

This case study will examine a year of data and include reports on internal marketing efforts to Reid Health's 2500 employees, as well as external marketing efforts within Reid's designated service area and beyond, by targeting prospects throughout Indiana and Ohio.