*Co-hosted by ASHRM and SHSMD12-1 p.m. CT | 1-2 p.m. ET | 10-11 a.m. PTFREE for ASHRM and SHSMD Members, $99 for Non-Members
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Join us for a session aimed at understanding the impact of AI in health care marketing and beyond.
Join fellow SHSMD members for a fun exploration of how to continue transforming your organization towards a better future. You will have the opportunity to break into small groups to meet other strategists in health care marketing, communications, planning and business development to help collectively identify the most pressing issues you are facing, and the most exciting projects you’re involved in.
Today's marketers are using advanced technology and strategies to improve consumer acquisition, engagement and retention. But, how do we prove marketing effectiveness while becoming strategic business partners focused on growth goals? The answer lies in five marketing metrics.
Members and Nonmembers:
Click here to access the webinar recording and a PDF of the presentation.
Join us in our discussion on change within the digital health care marketing space and discover how beneficial change can be in attracting new patients in 2018.
Traditional marketing simply isn’t working. It’s time to reimagine how we solve acquisition and retention challenges to achieve high-value service line growth, extend patient lifetime value, and improve network utilization and planning.
With 77% of consumers searching online before making an appointment with a provider, health care marketers are building the “digital front door” to help engage and acquire them. But what does a digital strategy look like for this when there are multiple touchpoints a consumer experiences before selecting a provider? This panel will help define the elements needed to align your digital marketing with a person’s journey to care.
Molly Gaus, Regional Marketing Director and Karianne Craig, System Manager of Sales, from Presence Health share their experiences on how your physician relations and marketing can—and must—collaborate.