Resource Library

This credential series is divided into 4 parts, which together, cover the essentials of health care marketing.

A marketing plan serves as the blueprint for all marketing efforts. This publication provides marketers from hospitals, health systems, medical practices and other health care organizations with a comprehensive overview of the major elements of a marketing plan.

This white paper establishes a set of metrics that will help marketers demonstrate their financial contribution to their health care system as well as a handy "how to get started" section. Be sure to replay the SHSMD U webcast on this topic, too.

This session will provide an inside view of the Penn Medicine marketing laboratory. We'll explore case studies and highlight key findings that demonstrate the benefit of taking a scientific approach to marketing.