Resource Library

Are you spending too much promoting hospital awards? Take an eye-opening look at what health care consumers really think of hospital quality awards and how these rankings drive their health care decisions.

In this webinar, we’ll look at how OSF Health Care partnered with Binary Fountain to unify their patient feedback and response process by responding to feedback publicly and providing patients with a superior health care experience through open access to data and community reviews.

This report distills these discussions so that other strategic leaders connected with SHSMD can lead their organizations toward stronger market relevance through strategy that develops cultures of collaboration and innovation.

What happens when a former executive from Starwood Hotels and Resorts takes over marketing at a physician practice? Florida Orthopaedic Institute implemented a strategy for creating a 5-star customer experience — and attracting more patients — with online reputation management playing a vital role.

Patients' personal investment in healthcare is higher now than ever before, and so are their expectations. In this consumerist environment, quality of experience is a prime factor in driving loyalty. This article explores both quantitative and qualitative approaches that are needed to grasp the entire patient choice decision-making journey.

Houston Methodist will demonstrate how they were able to improve as well as sustain patient satisfaction scores across Medical-Surgical Units, ICUs, and Women’s Services of 7-hospitals with the implementation of a multidisciplinary “Playbook” incorporating change management methodologies.

Price and quality transparency put more data

In this session, you will learn how one healthcare system used an online brand experience survey to guide its website improvement efforts.