Finding Sticky Calls to Action "CTAs" for Sensitive Conditions
While consumers are open to information about heart health, orthopedics, diabetes, birthing centers, and sleep studies — they struggle with other conditions. Think back to the first time you were tasked with promoting bariatric surgery, urinary incontinence, colonoscopies, or even prostate exams. These present a challenge because getting a person to take action is difficult, and it’s easy to offend people. It is hard for a consumer to pick up a postcard from their mailbox and attend a surgical weight loss seminar right away. Good marketers are thinking about call to actions "CTAs" that are easy to complete, are shareable and sticky!
Speakers
- Elicia Newcom-Gregory, Director of Marketing, Norton Healthcare
- Bridget Thomas, Director of Client Success, Medicom Health
Members, to view this protected content, log in above.
Related Resources
On-Demand Educational Webinars
In this session, you will hear about ways that providers like Mayo Clinic work to capture those prospects and returning patients. We will review…
Webinars
Vaccine Distribution and Communications: A SHSMD Member Collaborative Workshop | Recording & Toolkit
A recording of a SHSMD member collaborative workshop on the hottest topic: vaccine distribution and communication plans.
Sponsored White Papers
Whether it be through the use of traditional media or emerging approaches, physician marketing is evolving—for the better.
Webinars
One-of-a-kind SHSMD member collaborative workshop on the hottest topic: vaccine distribution and communication plans.
Sponsored Webinars
Join health care consumer experts from Procter…