Finding Sticky Calls to Action "CTAs" for Sensitive Conditions
While consumers are open to information about heart health, orthopedics, diabetes, birthing centers, and sleep studies — they struggle with other conditions. Think back to the first time you were tasked with promoting bariatric surgery, urinary incontinence, colonoscopies, or even prostate exams. These present a challenge because getting a person to take action is difficult, and it’s easy to offend people. It is hard for a consumer to pick up a postcard from their mailbox and attend a surgical weight loss seminar right away. Good marketers are thinking about call to actions "CTAs" that are easy to complete, are shareable and sticky!
Speakers
- Elicia Newcom-Gregory, Director of Marketing, Norton Healthcare
- Bridget Thomas, Director of Client Success, Medicom Health
Members, to view this protected content, log in above.
Related Resources
Magazine & Journal Articles
As the health care field increasingly focuses on population health, hospital and health system marketers need to learn how to use their promotional…
Magazine & Journal Articles
What could have easily turned into a public relations nightmare for a hospital in Massachusetts instead became the rallying cry for action. Read more…
Presentation Resource
Participate in a panel discussion with marketing professionals from three rural hospitals to understand why you don't need the extensive resources of…
Presentation Resource
In this session, attendees will see how we did just that for South Nassau Communities Hospital, a not-for-profit hospital on Long Island. They will…