Finding Sticky Calls to Action "CTAs" for Sensitive Conditions
While consumers are open to information about heart health, orthopedics, diabetes, birthing centers, and sleep studies — they struggle with other conditions. Think back to the first time you were tasked with promoting bariatric surgery, urinary incontinence, colonoscopies, or even prostate exams. These present a challenge because getting a person to take action is difficult, and it’s easy to offend people. It is hard for a consumer to pick up a postcard from their mailbox and attend a surgical weight loss seminar right away. Good marketers are thinking about call to actions "CTAs" that are easy to complete, are shareable and sticky!
Speakers
- Elicia Newcom-Gregory, Director of Marketing, Norton Healthcare
- Bridget Thomas, Director of Client Success, Medicom Health
Members, to view this protected content, log in above.
Related Resources
Presentation Resource
In this session, learn how virtually overnight a health system's focus shifted from marketing to increase patient volumes to containing utilization…
Presentation Resource
In this session, learn how true transparency offers the opportunity to optimize the performance of large physician networks, with huge potential…
Presentation Resource
Learn how the University of Iowa Hospital and Clinics started small with a subscriber database and, after time, proved that a full CRM database was…
Guides/Reports
The Healthcare Financial Management Association (HFMA) has developed a guide to help consumers understand where to get answers to their questions…