Finding Sticky Calls to Action "CTAs" for Sensitive Conditions

shsmd-connections-2018-small-logo.png


While consumers are open to information about heart health, orthopedics, diabetes, birthing centers, and sleep studies — they struggle with other conditions. Think back to the first time you were tasked with promoting bariatric surgery, urinary incontinence, colonoscopies, or even prostate exams. These present a challenge because getting a person to take action is difficult, and it’s easy to offend people. It is hard for a consumer to pick up a postcard from their mailbox and attend a surgical weight loss seminar right away. Good marketers are thinking about call to actions "CTAs" that are easy to complete, are shareable and sticky!

Speakers

  • Elicia Newcom-Gregory, Director of Marketing, Norton Healthcare
  • Bridget Thomas, Director of Client Success, Medicom Health

Members, to view this protected content, log in above.

Related Resources