Health Care Marketing to the New Americano
The United States is projected to be a “minority majority” by 2045 and currently 44 percent of Millennials are part of a minority race or ethnic group. Discover how L.A. Care Health Plan, the largest publicly-run health plan in the country, successfully marketed to multicultural groups to capture significant commercial and Medi-Cal (Medicaid) market share from competitors. Learn how an emerging best practice, the “Total Market Approach,” can create market advantages for health plans, hospitals and health systems by leveraging core human truths across general market and multicultural audiences as these groups merge into the “New Americano."
Speakers
- Simon El Hage, Director of Strategic Planning, Maricich Health
- Alex Gallegos, Senior Director of Sales and Marketing, L.A. Care Health Plan
- Julian Hernandez, Client Engagement Director, Maricich Health
Members, to view this protected content, log in above.
Related Resources
Magazine & Journal Articles
What could have easily turned into a public relations nightmare for a hospital in Massachusetts instead became the rallying cry for action. Read more…
Magazine & Journal Articles
In today's environment of limited hospital resources, it's critical to make meaningful and cost effective connections with those we serve.
Magazine & Journal Articles
Ask the executive team at any of the 5,200 hospitals in the United States and they will likely tell you that local demographics, competition,
Webinars
Novant will highlight case studies on strategic communications programs they have conducted, data analytics tools used to ensure messaging is on…
Presentation Resource
A successful approach to board engagement included a series of learning and listening sessions over several months, allowing board members to gain a…