Health Care Marketing to the New Americano
The United States is projected to be a “minority majority” by 2045 and currently 44 percent of Millennials are part of a minority race or ethnic group. Discover how L.A. Care Health Plan, the largest publicly-run health plan in the country, successfully marketed to multicultural groups to capture significant commercial and Medi-Cal (Medicaid) market share from competitors. Learn how an emerging best practice, the “Total Market Approach,” can create market advantages for health plans, hospitals and health systems by leveraging core human truths across general market and multicultural audiences as these groups merge into the “New Americano."
Speakers
- Simon El Hage, Director of Strategic Planning, Maricich Health
- Alex Gallegos, Senior Director of Sales and Marketing, L.A. Care Health Plan
- Julian Hernandez, Client Engagement Director, Maricich Health
Members, to view this protected content, log in above.
Related Resources
Presentation Resource
In this session we will help you: 1. Better understand different types of cultures; 2. Use a tool, Organizational Culture Assessment Instrument (OCAI…
Presentation Resource
This presentation shows how one organization quickly pulled together public relations, internal communication, and strategic marketing with a focus…
Presentation Resource
Attend this session to learn how to develop quarterly C-suite dashboards that summarize the metrics that matter, such as lead-to-patient conversion…
Presentation Resource
When Dayton Children’s Hospital had almost completed a more than $200 million dollar expansion and revitalization project, the marketing team was…
Presentation Resource
Join us for details on recent marketing automation initiatives that have improved the experience for both the customer and the provider.
Presentation Resource
AFMS hosted the “What’s Your Why” Campaign to raise awareness about the transformation effort and to inspire Airmen to join the journey by telling…