Life After Relaunch: Renewing Your Website Strategy for Digital Customer Engagement
We all know a website is never done, but health systems often struggle to keep momentum after a large site redesign. Team members move onto new projects, external partners go away, and digital teams can end up in “firefighting mode” rather than advancing their vision for better digital customer experiences. But it doesn’t need to be this way. Learn how Northwestern Medicine has structured their processes, technology, and staff to create ongoing operational capabilities for sustainable post-launch success.
Speaker
- Stephen Strong, Director of Digital, Northwestern Medicine
Members, to view this protected content, log in above.
Related Resources
Presentation Resource
Join Ochsner Health and White Rhino as they showcase the best of consumer interface design and share recent Ochsner.org redesign updates.
Presentation Resource
This session will explore the transformation of the health care industry and the resulting needs and roles required to succeed.
Presentation Resource
What happens when a former executive from Starwood Hotels and Resorts takes over marketing at a physician practice? Florida Orthopaedic Institute…
Presentation Resource
The VCU Health communications team pioneered utilizing Facebook Live, incorporating it into their strategy soon after it launched. From live…
Magazine & Journal Articles
Until recently many leaders refrained from taking aggressive public stands on controversial issues. There have always been high-profile leaders in…
Magazine & Journal Articles
With the knowledge that visual content has a higher retention and conversion rate than text-based media because of its powerful psychological…