Life After Relaunch: Renewing Your Website Strategy for Digital Customer Engagement
We all know a website is never done, but health systems often struggle to keep momentum after a large site redesign. Team members move onto new projects, external partners go away, and digital teams can end up in “firefighting mode” rather than advancing their vision for better digital customer experiences. But it doesn’t need to be this way. Learn how Northwestern Medicine has structured their processes, technology, and staff to create ongoing operational capabilities for sustainable post-launch success.
Speaker
- Stephen Strong, Director of Digital, Northwestern Medicine
Members, to view this protected content, log in above.
Related Resources
Webinars
AMITA Health will share how they tackled self-scheduling challenges and created an access optimization strategy that enhanced their digital front…
Webinar Recordings
Join us as we discuss the latest survey data on how patients are accessing hospital website information and some interesting lessons and insights you…
Webinars
Join us in our discussion on change within the digital health care marketing space and discover how beneficial change can be in attracting new…
Magazine & Journal Articles
How do marketers at one of the world's most advanced medical laboratories improve upon the services they provide to customers around the globe? Mayo…
Webinars
With 77% of consumers searching online before making an appointment with a provider, health care marketers are building the “digital front door” to…
Presentation Resource
The consumerization of health care is upon us. Learn how to obsess over your customers in the same way as Amazon by adopting a patient-focused…