Life After Relaunch: Renewing Your Website Strategy for Digital Customer Engagement
We all know a website is never done, but health systems often struggle to keep momentum after a large site redesign. Team members move onto new projects, external partners go away, and digital teams can end up in “firefighting mode” rather than advancing their vision for better digital customer experiences. But it doesn’t need to be this way. Learn how Northwestern Medicine has structured their processes, technology, and staff to create ongoing operational capabilities for sustainable post-launch success.
Speaker
- Stephen Strong, Director of Digital, Northwestern Medicine
Members, to view this protected content, log in above.
Related Resources
Sponsored Webinars
Health care marketers face unique challenges when creating positive patient experiences, and competitive retail and big tech companies are rushing to…
Sponsored Webinars
EHR’s continue to consume the lion’s share of HIT budgets, but the emphasis has shifted to how to combine EHR data with other high-quality data to…
Webinars
Learn how MercyOne applied ‘radical convenience’ across its connected system of health care facilities with an end-to-end digital front door strategy.
Webinars
Insight and guidance on how to achieve measurable SEO results. With Google’s most recent algorithm update already underway, User Experience (UX) is…
Data & Insights
The AHA Digital Pulse is a free tool for SHSMD members that also belong to the AHA to learn where existing capabilities can support scaling digital…
Sponsored Webinars
This SHSMD Education Sponsored Webinar will cover how to successfully engage internal audiences, gain buy-in from leadership, collaboratively launch…