Media Content Relationships that Produce Remarkable Results

2017-shsmd-connections.png

Of course, social media, community outreach, brand journalism, websites, SEO, advertising, paid search, CRM, and a digital presence are all vitally important. But the changing world of essential public relations also includes content partnering with media, both traditional and digital, to develop a strong brand, reach massive numbers of people, gain public trust, and drive business. This case study will show how Intermountain Healthcare has successfully developed ten media content relationships that produce remarkable results that can be replicated at other organizations.

  • Daron Cowley, Senior Communications Director, Intermountain Healthcare

Members, to view this protected content, log in above.

Related Resources

Presentation Resource
Content is King: Driving Consumer Engagement Via a Digital Content Hub
Presentation Resource
Let’s Talk About It | Using Insight Driven Empathy to Drive Behavior Change
Presentation Resource
By The Numbers | MarCom - Where’s the Money Going?
Presentation Resource
The Great Marketing Declutter
Guides/Reports
Engaging Your Community in Your Digital Strategy: It’s All About Human-Centered Design
An optimal digital strategy is no longer a “nice to have” — it is central to future positioning, especially since 50% of consumers say that a bad…
On-Demand Educational Webinars
Personalize Marketing and Patient Engagement Like World Leading Retailers
During this webinar, they will show how to understand potential patients as consumers, new market research on what drives hospital and health system…