Patient Pathways: Using Digital Media to Hyperfocus on the Right Patients in Real Time
When is digital media most effective? What are the proven models for success? New programmatic media can create a digital pathway to target specialty referrals and track patient conversions. Learn how to utilize inpatient case counts by ZIP Code to develop Brand Development and Category Development Indices (BDI/CDI) to align media dollars to best growth opportunities. Presenters will address HIPAA compliance and the limitations of the technology. Finally, participants will engage with a case study that shows media strategies and creative that performed best and why.
- Daniel, Cobb, CEO, DBA
- Cayce Hoak, Director, Branding and Strategic Communication, University of Illinois Hospital & Health Sciences System
Members, to view this protected content, log in above.
Related Resources
Magazine & Journal Articles
Imagine trying to manage strategic planning for a health system that has doubled in size in recent years, but lacks standardized business development…
Presentation Resource
Learn how, with a highly personalized strategy, Kish/Northwestern uses six strategic approaches to help develop stronger community connections, which…
Presentation Resource
Featuring a case study of Cook Children's Health Care System, this session will explore how analytics can enhance multiple business initiatives from…
Presentation Resource
Before Facebook, YouTube, or even an electronic health record system, MD Anderson implemented its patient portal. It has since become a critical…
Presentation Resource
Learn how Avera Health is using a multidisciplinary approach to marketing to build volume for new physicians, and to deepen patient relationships…