Patient Pathways: Using Digital Media to Hyperfocus on the Right Patients in Real Time
When is digital media most effective? What are the proven models for success? New programmatic media can create a digital pathway to target specialty referrals and track patient conversions. Learn how to utilize inpatient case counts by ZIP Code to develop Brand Development and Category Development Indices (BDI/CDI) to align media dollars to best growth opportunities. Presenters will address HIPAA compliance and the limitations of the technology. Finally, participants will engage with a case study that shows media strategies and creative that performed best and why.
- Daniel, Cobb, CEO, DBA
- Cayce Hoak, Director, Branding and Strategic Communication, University of Illinois Hospital & Health Sciences System
Members, to view this protected content, log in above.
Related Resources
Magazine & Journal Articles
To meet the challenge of keeping families as patients once they become parents, the marketing team at Nebraska Methodist developed a non-branded…
Presentation Resource
Leverage the revenue producing results from your marketing efforts to support and grow marketing budgets and change the way your organization thinks…
Presentation Resource
Several case studies from UC Davis Health will illustrate how best to use digital display, video, mobile and social ads to maximize audience reach…
Presentation Resource
Taking a System-Level Approach to Patient Access to Improve Patient Experience and Care Coordination
Patient referrals are often a piece of paper with a specialist's name and phone number on them, which leaves patients with the burden of navigating…
Guides/Reports
Is your planning process nimble enough? Are you receiving valuable input? Are you monitoring progress well and frequently enough? Is the plan…