Patient Pathways: Using Digital Media to Hyperfocus on the Right Patients in Real Time
When is digital media most effective? What are the proven models for success? New programmatic media can create a digital pathway to target specialty referrals and track patient conversions. Learn how to utilize inpatient case counts by ZIP Code to develop Brand Development and Category Development Indices (BDI/CDI) to align media dollars to best growth opportunities. Presenters will address HIPAA compliance and the limitations of the technology. Finally, participants will engage with a case study that shows media strategies and creative that performed best and why.
- Daniel, Cobb, CEO, DBA
- Cayce Hoak, Director, Branding and Strategic Communication, University of Illinois Hospital & Health Sciences System
Members, to view this protected content, log in above.
Related Resources
Magazine & Journal Articles
The marketing team at Henry Ford Health System is using digital content — from social media messaging to blog posts — to engage with consumers and…
Presentation Resource
Kathy Wilets and Libby Mitchell from University of Utah Health Care will discuss how Twitter and Facebook can be your best friends in times of crisis…
Presentation Resource
Learn how one health system has made a rapid conversion from a traditional marketing platform to an integrated, digitally focused program.
Presentation Resource
This panel will provide insights on what makes for compelling engagement content, strategies for capturing and creating that content, tactics for…
Presentation Resource
How does the execution of a more personalized web and multi-channel communications experience impact digital operations? What are reasonable…