Predictive Marketing: Mapping the Future
In an ever-evolving marketplace, hospitals must adapt quickly to maximize their return on marketing expenditures. Using predictive marketing, hospitals can develop targeted campaigns that align with population shifts, demographic shifts and behavioral trends. In this session, attendees will see how we did just that for South Nassau Communities Hospital, a not-for-profit hospital on Long Island. They will gain first-hand insights on merging big data with hospital data and client-specific research to predict market trends, increase market share and provide patient value.
- Bill Wax, President, Wax Custom Communications,
- Joe Calderone, Senior Vice President of Corporate Communications & Development, South Nassau Communities Hospital
Members, to view this protected content, log in above.
Related Resources
Magazine & Journal Articles
In an era when "content is king," storytelling has never been more crucial for setting a health care organization apart from the competition. Here…
Courses
SHSMD Credentials are awarded for successful completion of the following designated programs that confirm proficiency of a skill through testing,…
Webinars
Join us in our discussion on change within the digital health care marketing space and discover how beneficial change can be in attracting new…
Webinars
Traditional marketing simply isn’t working. It’s time to reimagine how we solve acquisition and retention challenges to achieve high-value service…
Webinars
With 77% of consumers searching online before making an appointment with a provider, health care marketers are building the “digital front door” to…
Presentation Resource
This session will help you learn to free up your brain and do your job better.