Preparing For the Smart Home: Using a Headless CMS to Give Your Content Life Beyond The Web
Wearable devices, the internet of things, and more are forcing marketers to rethink how they deliver content. Some marketing teams are building a “Headless Content Management System” to publish content across channels with the click of a button (Content as a Service). This allows an article on healthy eating to be published to your website, social channels, and your patients’ smart refrigerators, with minimal effort. Vanderbilt University Medical Center (with their partner Modea) will reveal how their headless CMS provides greater flexibility and a readiness to respond to rapid change in how consumers digest content.
Speakers
- Bryce Cannon, President, Modea
- Cynthia Manley, Director of Content Marketing & Social Engagement, Vanderbilt University Medical Center
Members, to view this protected content, log in above.
Related Resources
Book
A marketing plan serves as the blueprint for all marketing efforts. This publication provides marketers from hospitals, health systems, medical…
Magazine & Journal Articles
Learn how Orlando Health uses strategic storytelling and multichannel distribution to build trust, expand reach and drive results.
Guides and Reports
In the Direct Mail in 2019 eBook, you'll learn: What is the 2019 Trend to Watch; Innovative Dimensional Mail Ideas; Data Aggregation Tips for…
Presentation Resource
Join Ochsner Health and White Rhino as they showcase the best of consumer interface design and share recent Ochsner.org redesign updates.
Presentation Resource
See how health care organizations combine earned and social media to expand content reach, drive referrals, donations and results.
Presentation Resource
It is hard for a consumer to pick up a postcard from their mailbox and attend a surgical weight loss seminar right away. Good marketers are thinking…