Transforming Marketing into an ROI Revenue Driver
Leverage the revenue producing results from your marketing efforts to support and grow marketing budgets and change the way your organization thinks about marketing. Hear how other industries and SCL Health is changing the role of marketing from supporting lines of business to being considered their own profit center. Learn how to build a return on investment performance process to improve/create strategies and more effective implementations with robust measurement practices.
- Jim Ochu, Managing Director, HLK
- John Berg, Vice President, System Marketing, SCL Health System
Members, to view this protected content, log in above.
Related Resources
Magazine & Journal Articles
Many hospital marketers want to engage physicians in marketing campaigns. This usually involves physicians sitting for interviews, posing for photos…
Magazine & Journal Articles
In its white paper entitled "Managing Populations, Maximizing Technology," the nonprofit Patient-Centered Primary Care Collaborative listed 10…
Guides/Reports
This white paper establishes a set of metrics that will help marketers demonstrate their financial contribution to their health care system as well…
Presentation Resource
Solving a communication and data analysis problem: to understand the impact of its marketing and promotions quickly based on data gathered monthly…