Unlocking the Value of Health Care Advertising

Spectrum Executive Dialogue


2023 Executive Dialogue Report


Access Report

As patients grow more selective about their health care, advertising leaders are constantly adapting to measure the effectiveness of their outreach efforts. They are leveraging insights from other sectors to refine their strategies as they navigate the nuances of patient engagement to the complexities of brand and service line marketing. With the integration of digital tools, their challenges have become more complex. As a result, health care advertising is at a crossroads, with marketing leaders balancing traditional methods with newer, data-driven tools.

In conjunction with the SHSMD Connections 2023 conference, marketing and strategy executives gathered in Chicago to discuss the need for continual change, how to consistently capture useful data, and their commitment to patient-centric approaches.
 

This report discusses:

  • Access to care
  • Digital vs. traditional advertising
  • Creating a personalized approach
  • Modern data challenges
  • The impact of digital marketing

 

Access Report


This 2023 Executive Dialogue Report Is Sponsored by


Spectrum Reach logo
 

 

Related Resources

Learn how local partnerships and events can increase your organization’s mindshare in the community, and how to measure the results of your community…
Courses
This credential series is divided into 4 parts, which together, cover the essentials of health care marketing.
Guides/Reports
An optimal digital strategy is no longer a “nice to have” — it is central to future positioning, especially since 50% of consumers say that a bad…
Health care marketers face unique challenges when creating positive patient experiences, and competitive retail and big tech companies are rushing to…
Webinars
Learn how MercyOne applied ‘radical convenience’ across its connected system of health care facilities with an end-to-end digital front door strategy.
Webinars
Join fellow SHSMD members for a fun exploration of how to continue transforming your organization towards a better future. You will have the…