Resource Library

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 The SHSMD ADVANCE™ | Assess tool helps health care strategists – including marketers, planners, business developers, communicators, and physician strategists – evaluate and strengthen the skills needed for success in today’s evolving health care landscape.
Learn HIPAA, FTC, and privacy compliance essentials for health care marketers in this 4-part live certificate course—stay compliant while executing data-informed campaigns.
The Early Careerist and Young Professional’s GuideWelcome to your next chapter in health care strategy. Whether you’re just starting out or building momentum in your early career, SHSMD is your home for connection, growth, and inspiration.
New member? Seasoned pro? This webinar is your key to unlocking the full potential of your SHSMD experience!
 New member? Seasoned pro? This webinar is your key to unlocking the full potential of your SHSMD experience!Webinar Date: Wednesday, April 24, 2024 | 12-1 p.m. CTJoin us for an information-packed session that will show you exactly how to leverage all the resources at your disposal.We'll dive deep into the SHSMD toolbox, including:
In this health care 101 course, you will learn how to better navigate your own system/organization, gain a general comprehension of the language of health care (and its many acronyms), and get an overview on the health care landscape.
Updated with new trends, strategies and case studies, this SHSMD credential series features expert faculty who will share key trends impacting communication professionals, identify and develop new skillsets and guide you through a cumulative and collaborative activity that will result in an actionable plan to help you solve current and emerging challenges.
In this health care 101 course, you will learn how to better navigate your own system/organization, gain a general comprehension of the language of health care (and its many acronyms), and get an overview on the health care landscape.
Mentoring can make a world of difference in your career. Learn how one SHSMD member, Megan Stinchcomb, Marketing Strategy Manager at Nemours Children’s Health System, learned invaluable new soft skills through SHSMD mentoring.
SHSMD is pleased to offer its members free access to continuing education opportunities through these recorded sessions.Included below are presentation materials and recordings/video.
SHSMD ADVANCE™ is a comprehensive learning framework that includes a series of skill building tools that will help you and your health care strategy team assess, build, and promote your strategic abilities.
An interactive “fishbowl” discussion between 4 panelists and rotating members of the audience about how to design a Health System Fellowship that implements SHSMD Bridging Worlds as an internal Engine of Innovation.
Hear how leaders in the health care strategy have leveraged critical skills to advance their careers. Learn important considerations for pursuing an advanced degree in health care management, and the essential groundwork for competency-driven advancement. Understand several relevant competency models, those that focus on strategists' skills, those that are critical to exceptional innovative leadership.
How can the attributes and skills highlighted in Bridging Worlds be applied to take your team to the next level? This session will allow participants to explore these concepts through real-world case studies, gaining practical knowledge to apply within their own organizations.
Applicable to all levels of personnel, this competency model can be used not only to guide development conversations, but also to put an accountable structure and focus around your development plans.
This presentation will provide an overview of the challenges the current healthcare environment places on traditional planning processes, the imperative for change, a new approach to planning based on best practices from across the country, and a guide to applying this new approach to planning in your organization.