Resource Library

A three‑part credential series designed to equip marketing student professionals with essential strategic, analytical, and digital skills.

A three‑part credential series designed to equip marketing student professionals with essential strategic, analytical, and digital skills.

A three‑part credential series designed to equip marketing student professionals with essential strategic, analytical, and digital skills.

Designed to equip communication and marketing students with essential strategic thinking and leadership skills relevant to today's dynamic health care environment.

Understand how the U.S. health care system works, including hospitals, physicians, consumers, and payers, in this foundational SHSMD course.

This credential series is divided into 4 parts, which together, cover the essentials of health care marketing.

A leadership guide for executive strategists to grow talent, mentor future leaders, hire via the Career Center, engage at President’s Club and executive tracks, and contribute benchmark data.

Support your growth and your team’s with training, mentoring, data resources, and networking to expand your impact.

Tools, courses, mentorship, and networking to help early career strategists grow with confidence. Bookmark and return anytime.

 The SHSMD ADVANCE™ | Assess tool helps health care strategists – including marketers, planners, business developers, communicators, and physician strategists – evaluate and strengthen the skills needed for success in today’s evolving health care landscape.

Learn HIPAA, FTC, and privacy compliance essentials for health care marketers in this 4-part live certificate course—stay compliant while executing data-informed campaigns.

The Early Careerist and Young Professional’s GuideWelcome to your next chapter in health care strategy. Whether you’re just starting out or building momentum in your early career, SHSMD is your home for connection, growth, and inspiration.

New member? Seasoned pro? This webinar is your key to unlocking the full potential of your SHSMD experience!

New member? Seasoned pro? This webinar is your key to unlocking the full potential of your SHSMD experience!

 New member? Seasoned pro? This webinar is your key to unlocking the full potential of your SHSMD experience!Webinar Date: Wednesday, April 24, 2024 | 12-1 p.m. CTJoin us for an information-packed session that will show you exactly how to leverage all the resources at your disposal.We'll dive deep into the SHSMD toolbox, including:

In this health care 101 course, you will learn how to better navigate your own system/organization, gain a general comprehension of the language of health care (and its many acronyms), and get an overview on the health care landscape.

Updated with new trends, strategies and case studies, this SHSMD credential series features expert faculty who will share key trends impacting communication professionals, identify and develop new skillsets and guide you through a cumulative and collaborative activity that will result in an actionable plan to help you solve current and emerging challenges.

In this health care 101 course, you will learn how to better navigate your own system/organization, gain a general comprehension of the language of health care (and its many acronyms), and get an overview on the health care landscape.

Mentoring can make a world of difference in your career. Learn how one SHSMD member, Megan Stinchcomb, Marketing Strategy Manager at Nemours Children’s Health System, learned invaluable new soft skills through SHSMD mentoring.

SHSMD is pleased to offer its members free access to continuing education opportunities through these recorded sessions.Included below are presentation materials and recordings/video.