Resource Library

Watch the on-demand webinar recorded on February 14, 2024, with a renowned futurist Ian Morrison, Ph.D.

The PowerPoint presentation features highlights from the latest edition of Futurescan. Ready for immediate use at your organization, you can employ this presentation tool for staff, leadership or boards!

Keeping you at the forefront of health care transformation and rebuilding means looking around the curve to what’s ahead. In Futurescan 2024, experts in the field explore key trends that will transform health care over the next five years. Join renowned futurist Ian Morrison, Ph.D., for a webinar on the latest edition of SHSMD's annual guide featuring these key topics and experts: 

Futurescan is an annual publication for health care leaders, published by SHSMD in collaboration with the American College of Healthcare Executives (ACHE) since 1999. The guide serves as an essential strategic planning tool, helping hospital and health system leaders prepare themselves and their organizations for the future.

Futurescan is a series of publications for health care leaders that the American Hospital Association’s (AHA’s) Society for Health Care Strategy & Market Development (SHSMD) in collaboration with the American College of Healthcare Executives (ACHE) has published annually since 1999. 

Hospitals and health systems are leading exciting initiatives to encourage healthy behaviors and improve the health of individuals and communities. Health behaviors are individual choices that are affected by socio-economic factors and the physical environment. Investing in promoting positive health behaviors can make a substantial impact in improving patient and community health outcomes and adding value.

Learn how hospitals and health systems are partnering with other organizations to advance population health in their communities, to validate your thoughts and approaches and get new ideas from peers.

How can health care organizations proactively help the public to better understand their personal and family risk for cancer and encourage them to seek genetic testing? In 2015, HudsonAlpha Institute for Biotechnology—a nonprofit organization dedicated to advancing genomic technology and sciences—launched its "Information is Power" genetic testing campaign.

Several years ago, Saint Francis Healthcare system launched its first "Pink Up" campaign, which was designed to increase breast cancer awareness, promote early detection, and offer free mammograms to those in need. In 2016 the health system ramped up its fundraising and outreach efforts to turn the population health cancer awareness program into a cancer movement. Read more about their keys to success in this article.

How can marketing and public relations practitioners help their organizations make a measurable difference in population health? At Onslow Memorial Hospital (OMH) in North Carolina, Amy Cain-Sousa, senior vice president of public relations/marketing, has found that creating an online community dedicated to wellness can be an effective first step.

A panel of experts from around the country will share their experiences and best practices in operationalizing population for their health care systems. Attendees will also receive a model for population health planning—a practical guide that can be implemented immediately in any type of organization.

Hazelden Betty Ford Foundation has developed a Comprehensive Opioid Response with the 12 steps as a solution to treating people with opioid addiction, which engages and activates community resources, providers, physicians, families, and the patient for optimal outcomes. Learn how they engaged physicians as a part of treatment, prevention, and pain management to reduce risk of developing Opioid Use Disorder.

This presentation will discuss how this framework can guide health system responses to the opioid epidemic, highlight insights from patterns in county-level geographic variation, and identify tactics health systems can deploy to improve performance.

Join us on this webinar, and invite your team, as Susan Dubuque covers the highlights of her new publication “Gearing Up for Population Health: Marketing for Change,” and offers effective strategies to help us transition to population health and improve the health status of those we serve.

This new SHSMD guide provides innovative and practical information and tools to help you design a population health plan that is consistent with your organization’s mission and strategic goals.

As the health care field increasingly focuses on population health, hospital and health system marketers need to learn how to use their promotional skills in new ways to help their organizations achieve the objectives of this model of care. This article discusses the population health initiative of one health system and their customer relationships management (CRM) campaign.

What could have easily turned into a public relations nightmare for a hospital in Massachusetts instead became the rallying cry for action. Read more about how one hospital addressed the opioid epidemic in their community.

Most surgical programs can tell you how many cases they di

Community Hospital Corporation identified best practice tips to help organizations prepare CHNAs and implementation plans that align with strategic planning priorities and Internal Revenue Service requirements. Here's the strategic roadmap they developed.