Resource Library

In this session from SHSMD Connections Bytes, join members of Emory Healthcare’s Strategic Planning Office as they walk through how the annual planning process was adapted, challenges they faced, and lessons learned while quickly scaling existing resources and processes to match the growth of the system.

In this session from SHSMD Connections Bytes, hear how a panel of marketing and communications leaders pivoted financially during the COVID-19 crisis, how they are reshaping (and justifying) their budgets, and how data has been used to help in budget planning.

In this session from SHSMD Connections Bytes, learn how a hospital’s strategic communications staff used a crisis communications plan to team with marketing, university athletics, and the university’s philanthropic office to manage social and traditional media.

This presentation from SHSMD Connections Bytes shares the why, what, and how of market segmentation based on an attitudinal-behavioral segmentation strategy for UNC Health.

In this session from SHSMD Connections Bytes, learn how one health system is using an enterprise-wide CRM to bring real-time marketing strategies, across all touch points, to life.

This session from SHSMD Connections bytes shares a framework for how hospitals can address the social determinants of health, share strategic considerations involved with making the value case to adopt a social determinants strategy and provide case examples.

Equity, Diversity, and Inclusion: 21st Century Connections for 21st Century SuccessThe last seven months have been perilous, unprecedented, and uncertain for hospitals and health systems nation wide. As a result, we are rapidly developing, evaluating, and deploying new interdisciplinary strategies and partnerships.

In this session from SHSMD Connections Bytes, learn how Piedmont Healthcare enabled online booking across sites and what they learned along the way about organizational buy-in, provider engagement, consumer behavior, and more.

This session from SHSMD Connections Bytes highlights a new brand platform that propelled staff confidence at Rush and was brought to the forefront as the health system rose from #4 to #1 in quality of care.

This session from SHSMD Connections Bytes highlights a toolkit for strategy development and alignment.

In this session from SHSMD Connections Bytes, digital marketing leaders from AdventHealth provide the blueprints, foundational assets and associated technologies that prepared the organization for leading through the pandemic, political climate and ever-changing consumer needs.

In this session from SHSMD Connections Bytes, speakers will share real life experiences and actionable advice for closing the gap between strategy and execution.

This session from SHSMD Connections Bytes features new research illustrating the gulf between consumers and providers, insights on the potential long-term impacts of COVID-19, and proven strategies for how providers can close the gap.

Day One On Demand Recordings NOTE: Press play if the recording does not start playing. Keynote Kickoff Winning the Modern Health Care Consumer: Candid Insights and Clear Action Steps