Finding Sticky Calls to Action "CTAs" for Sensitive Conditions


shsmd-connections-2018-small-logo.png


While consumers are open to information about heart health, orthopedics, diabetes, birthing centers, and sleep studies — they struggle with other conditions. Think back to the first time you were tasked with promoting bariatric surgery, urinary incontinence, colonoscopies, or even prostate exams. These present a challenge because getting a person to take action is difficult, and it’s easy to offend people. It is hard for a consumer to pick up a postcard from their mailbox and attend a surgical weight loss seminar right away. Good marketers are thinking about call to actions "CTAs" that are easy to complete, are shareable and sticky!

Speakers

  • Elicia Newcom-Gregory, Director of Marketing, Norton Healthcare
  • Bridget Thomas, Director of Client Success, Medicom Health

Members, to view this protected content, log in above.

Related Resources

Magazine & Journal Articles
As the health care field increasingly focuses on population health, hospital and health system marketers need to learn how to use their promotional…
Magazine & Journal Articles
The University of Vermont Medical Center (UVMMC) addresses a facility issue through "design sprint," which incorporates such concepts as "creating…
Magazine & Journal Articles
What could have easily turned into a public relations nightmare for a hospital in Massachusetts instead became the rallying cry for action. Read more…
Magazine & Journal Articles
The shifting healthcare landscape is requiring hospitals and health system strategists to take aggressive approaches to every aspect of their…
Presentation Resource
Patient access is a fundamental strategy that is vital for a healthcare system's success in both a volume and value based world. It is the core…