Finding Sticky Calls to Action "CTAs" for Sensitive Conditions
While consumers are open to information about heart health, orthopedics, diabetes, birthing centers, and sleep studies — they struggle with other conditions. Think back to the first time you were tasked with promoting bariatric surgery, urinary incontinence, colonoscopies, or even prostate exams. These present a challenge because getting a person to take action is difficult, and it’s easy to offend people. It is hard for a consumer to pick up a postcard from their mailbox and attend a surgical weight loss seminar right away. Good marketers are thinking about call to actions "CTAs" that are easy to complete, are shareable and sticky!
Speakers
- Elicia Newcom-Gregory, Director of Marketing, Norton Healthcare
- Bridget Thomas, Director of Client Success, Medicom Health
Members, to view this protected content, log in above.
Related Resources
Magazine & Journal Articles
It's no secret—when it comes to marketing automation, healthcare is behind the times.
Presentation Resource
Hear about the beautiful, symbiotic relationship when population health management teams with marketing to uncover the true benefit of their…
Magazine & Journal Articles
In 2013, Boston Medical Center (BMC) began a five-year strategy to recruit more than 45 additional general internal medicine and family medicine…
Magazine & Journal Articles
In 2015, The University of Vermont Medical Center (UVMMC) became one of the first health systems in the nation to focus on creating exceptional…
Presentation Resource
Today, hip and knee replacement represents nearly half of all inpatient orthopedic service line volumes nationally. Over the next several years, Sg2…
Presentation Resource
Most people see a doctor about twice per year. The rest of the year, they make decisions every day that impact their health. Checking in between…