Finding Sticky Calls to Action "CTAs" for Sensitive Conditions
While consumers are open to information about heart health, orthopedics, diabetes, birthing centers, and sleep studies — they struggle with other conditions. Think back to the first time you were tasked with promoting bariatric surgery, urinary incontinence, colonoscopies, or even prostate exams. These present a challenge because getting a person to take action is difficult, and it’s easy to offend people. It is hard for a consumer to pick up a postcard from their mailbox and attend a surgical weight loss seminar right away. Good marketers are thinking about call to actions "CTAs" that are easy to complete, are shareable and sticky!
Speakers
- Elicia Newcom-Gregory, Director of Marketing, Norton Healthcare
- Bridget Thomas, Director of Client Success, Medicom Health
Members, to view this protected content, log in above.
Related Resources
On-Demand Educational Webinars
During this webinar, they will show how to understand potential patients as consumers, new market research on what drives hospital and health system…
Data & Insights
Drive meaningful decisions about MarCom spending by benchmarking against similar health care organizations. Subscribers can use interactive analytic…
Sponsored Webinars
Join us for an insightful conversation with Guthrie to learn how to access and break down big data into useable insights that can inform and optimize…
Sponsored Webinars
Learn how local partnerships and events can increase your organization’s mindshare in the community, and how to measure the results of your community…
Sponsored Webinars
Courses
This credential series is divided into 4 parts, which together, cover the essentials of health care marketing.