Healthcare Done Differently: Instituting Change, Connecting Care for Providers and Patients Across a Network

2017-shsmd-connections.png

Learn how the Vanderbilt Health Affiliated Network, the largest physician-led network of doctors, regional health systems and other health care providers in Tennessee, and one of the largest in the nation, used a successful integrated campaign to launch a clinically-integrated network. Leveraging unique imagery and unexpected elements to resonate across the region and appeal to physicians, employers, brokers. They will share what they learned from the launch campaign and how they are applying that today.

  • Ashley Merchant, Vice President, ReviveHealth
  • Megan Pruce, Vice President, Marketing & Communications, Vanderbilt University Medical Center


Members, to view this protected content, log in above.

Related Resources

Presentation Resource
How does an academic medical practice communicate to 1,300 employees in more than 40 locations? Communication is driven by employee involvement with…
Presentation Resource
In this session, you will learn how North Memorial Health Care and Carrot Health combined medical records and consumer data to develop a novel,…
Presentation Resource
This session will include a discussion on physician and hospital ratings, transparency, managing location data, and capitalizing on "near me"moments…
Presentation Resource
Learn how UTMB created a new internal communications initiative for "two-way" communication, focusing on feeding content to managers for regular…
Guides/Reports
The PowerPoint presentation, Futurescan 2015, features highlights from the latest edition of Futurescan, one of the industry's most respected…
Presentation Resource
This session will focus on two case studies that demonstrate leadership techniques to address the internal and external expectations with practical…