Leveraging CRM Data and Health Risk Assessments to Drive Mammography Screenings, Compliance and Downstream ROI
Fierce competition within the Los Angeles market is driving a need to grow outpatient volume, including volume of mammography screenings. It is critical to get women in for screenings, to capture both downstream patient volume and revenue for oncology services. The goal was to increase oncology service line volume and revenue by driving strategically targeted women to Providence Health & Services Southern California for mammography screenings.
Download the one-page storyboard below.
Members, to view this protected content, log in above.
Related Resources
Presentation Resource
Learn how CHI Franciscan developed sports marketing programs to support Oncology, Cardiac, and Orthopaedic Service Lines.
Presentation Resource
Learn how to capture the attention of a very busy physician audience with Rose Herring from Atrium Health, formerly Carolinas Health Care System, and…
Presentation Resource
Learn how an emerging best practice, the “Total Market Approach,” can create market advantages for health plans, hospitals and health systems by…
Presentation Resource
A panel of experts from around the country will share their experiences and best practices in operationalizing population for their health care…
Presentation Resource
Vanderbilt University Medical Center (with their partner Modea) will reveal how their headless CMS provides greater flexibility and a readiness to…
Presentation Resource
It is hard for a consumer to pick up a postcard from their mailbox and attend a surgical weight loss seminar right away. Good marketers are thinking…