Transforming Marketing into an ROI Revenue Driver

Leverage the revenue producing results from your marketing efforts to support and grow marketing budgets and change the way your organization thinks about marketing. Hear how other industries and SCL Health is changing the role of marketing from supporting lines of business to being considered their own profit center. Learn how to build a return on investment performance process to improve/create strategies and more effective implementations with robust measurement practices.

• Jim Ochu, Managing Director, HLK
• John Berg, Vice President, System Marketing, SCL Health System