Webinars
Webinars hosted by the American Hospital Association and its business units.
This webinar outlines the critical steps to centralizing market and provider data within a health system and best practices for utilizing that data throughout the organization to enhance strategic decision making.
Take your patient engagement strategy beyond the four walls of the health system as this webinar explores the trends disrupting traditional care and creating opportunities for greater engagement, retention, and partnership. Leveraging claims and consumer data, we’ll unpack service utilization…
Health care is so much more than a provider interaction. Increasingly, patient engagement requires a holistic experience at every point of the patient journey – from a digital front-door to community-based partnerships that address the whole person. Take your patient engagement strategy beyond the…
Discover how UPMC focused marketing efforts on the potential patients with the greatest likelihood to engage in conversations, thus minimizing marketing waste. This webinar will explore how they optimized their patient acquisition strategy with marketing and advertising messages sent to consumers…
Maximizing a service line’s penetration of the overall market requires a holistic approach to understanding market, competitor, patient, and provider dynamics to shape effective strategy. This webinar will focus on how to measure and interpret key data analytics such as patient utilization of the…
Whether you have a hospital podcast, considering starting your own podcast, or simply seeking to expand your marketing toolkit, this webinar is your gateway to uncovering the secrets that not only drive engagement and build trust but also elevate your hospital's brand through the dynamic world of…
Marketing expert Jaci Haack from Virgin Pulse will explore pivotal health care marketing moments and reveal how to stay one step ahead of the competition by leveraging consumer-level predictive analytics to pinpoint the perfect patient audience for your services and how to engage them sooner and…
Health care marketers can create the most compelling, targeted campaigns but even the best efforts are squelched if the first encounter fails to impress and engage the consumer. In this session we will explore the key drivers that determine whether a first-time caller will become a patient or go…
Come to this complimentary webinar hosted by SHSMD with Freshpaint designed to give health care marketers and strategists valuable insights about data.
This webinar is designed to share preliminary aggregate data on those hospitals who have submitted complete data for SHSMD’s 2022 By the Numbers MarCom Benchmarking and how that compares to prior years.