On-Demand Educational Webinars
This webinar will outline best practices for centralizing market and provider data, tying data to organizational goals and objectives, and distributing data throughout the organization (governance, executive, planning, physician network, service lines).
Explore how they optimized their patient acquisition strategy with marketing and advertising messages sent to consumers who were most likely to use their health care services, connecting with the RIGHT person using the RIGHT message at the RIGHT time.
Marketing expert Jaci Haack from Virgin Pulse will explore pivotal health care marketing moments and reveal how to stay one step ahead of the competition by leveraging consumer-level predictive analytics to pinpoint the perfect patient audience for your services and how to engage them sooner and…
See data comparing consumer preferences pre-COVID, what has shifted in the post-COVID months, and the most crucial steps marketers can take to partner with operations to ensure your marketing campaigns aren’t shot down in seconds.
See how health care providers are successfully navigating this balance, and how they can effectively execute their mission without compromising patient privacy.
Learn how new entrants could disrupt how patients receive care, particularly in the “top of the funnel” areas of primary, urgent, virtual and retail care.
This 45-minute LIVE webinar with experts will share insight into recent concerns around Google Analytics 4.
Learn best practices for integrating and effectively utilizing measurement as a key component to their marketing strategy.
Learn how your healthcare organization can increase the maturity of its content strategy, meet organizational goals and ensure its content marketing program is generating measurable ROI.
Learn how Virginia Mason Franciscan Health and Kettering Health used a data-backed approach to identify which sponsorships best align with KPIs and deliver across multiple strategic imperatives.