Resource Library

In response to consumer demands for simple, affordable service, Jefferson Health—a health system in the Philadelphia region that includes 14 hospitals—is building a value-based care business model through a robust telehealth program that spans the care continuum from specialty consults and virtual rounds, to post-discharge management and urgent care visits. Learn more about the JeffConnect program in this article.

In recent years, marketing has transitioned from one of the least to one of the most technology-driven fields in healthcare. Why? In part, because savvy marketing leaders recognize that engaging with patients has moved into the digital world. So how can hospitals and health systems effectively engage with consumers on their mobile devices? Here are five tips to keep in mind.

How do marketers at one of the world's most advanced medical laboratories improve upon the services they provide to customers around the globe? Mayo Medical Laboratories developed a digital communications hub called Insights after customers and internal stakeholders alike were voicing concerns about the functionality and usefulness of the MML website.

What's your role in working with and communicating to your physicians? Fresh off a recent lively discussion on the topic with the medical staff at University of Iowa (UI) Health Care, here are ten steps you can take to refresh your physician communications.

SHSMD ADVANCE™ is a comprehensive learning framework that includes a series of skill building tools that will help you and your health care strategy team assess, build, and promote your strategic abilities.

In this session, we will explore examples of real health systems’ varying approaches to positioning employed physician groups, from complete autonomous enterprises, to adjuncts and extensions of hospital-based services, to primary drivers of downstream revenue.

Health systems are increasingly expanding their reach into new geographies through partnerships of all sizes in order to serve new communities and deliver the full care continuum. Learn valuable lessons for branding and marketing success in health care’s merger-heavy market.

Take a dive inside the innovative content distribution techniques being used by top health care organizations such as Orlando Health. The organization will shares its secret for consistent success combining earned and viral campaigns.

Learn how an emerging best practice, the “Total Market Approach,” can create market advantages for health plans, hospitals and health systems by leveraging core human truths across general market and multicultural audiences as these groups merge into the “New Americano."

This presentation shows how one organization quickly pulled together public relations, internal communication, and strategic marketing with a focus on digital responsiveness to prepare a unified message to be used for concerned patients, providers, and insurance brokers while active negotiations continued.

Finding common themes and insightful trends in the health care field in this time of transformation and uncertainty can be challenging. But we must if we want to be proactive and shape events rather than merely react to them. Understanding the current climate and the direction of health in America will help us in our work to shape the health care delivery system of the future.

We will share how marketing and communications offices can use original research to help gather insights into clinical marketing efforts, internal culture change, and earn local and national media.

Hazelden Betty Ford Foundation has developed a Comprehensive Opioid Response with the 12 steps as a solution to treating people with opioid addiction, which engages and activates community resources, providers, physicians, families, and the patient for optimal outcomes. Learn how they engaged physicians as a part of treatment, prevention, and pain management to reduce risk of developing Opioid Use Disorder.

This session will assess University of Michigan Health System’s approach to implementing virtual health, and present an evaluation framework and business case for a range of virtual health initiatives.

This session will explore how organizations have adopted new business planning models to identify opportunities and bring ideas to execution more quickly.

In this session, participants will learn how to collect real time point of service feedback from web visitors and leverage that information to make website changes that will improve usability and ultimately brand image.

The consumerization of health care is upon us. Learn how to obsess over your customers in the same way as Amazon by adopting a patient-focused initiative that creates a personalized, one-to-one experience.

What happens when a former executive from Starwood Hotels and Resorts takes over marketing at a physician practice? Florida Orthopaedic Institute implemented a strategy for creating a 5-star customer experience — and attracting more patients — with online reputation management playing a vital role.

As part of a safety assessment, employees of Signature Healthcare were asked about the priorities of the hospital’s leadership. Surprisingly, patient safety was not in the list of their responses. This was a jolting revelation. In response, Signature’s CEO, Kim Hollon announced his own version of the Moon Shot.

Join us to learn how to measure and design for loyalty in tomorrow's health care.