Resource Library

Hear a national perspective on the implications and drivers of burnout and how organizations are refocusing on purpose to improve health care delivery and support their teams.

This session will explore the transformation of the health care industry and the resulting needs and roles required to succeed.

This session will look at how OhioHealth took a non-traditional marketing approach to engage and educate consumers around this topic.

In this session we will help you: 1. Better understand different types of cultures; 2. Use a tool, Organizational Culture Assessment Instrument (OCAI) to see what your culture is today and what you want it to become; 3. Work on an effective 6-step process you can use to begin to change your organization’s culture.

Case studies will be discussed demonstrating how hospitals are using approaches such as human-centered design, adaptive leadership and new partnerships based on social impact, to accelerate, sustain and/or scale innovation and improvement in areas ranging from clinician burnout to safety.

It is hard for a consumer to pick up a postcard from their mailbox and attend a surgical weight loss seminar right away. Good marketers are thinking about call to actions "CTAs" that are easy to complete, are shareable and sticky!

Attend this session to learn how to develop quarterly C-suite dashboards that summarize the metrics that matter, such as lead-to-patient conversion rates, marketing's impact on payor mix, marketing ROI, and revenue contribution.

Join us for details on recent marketing automation initiatives that have improved the experience for both the customer and the provider.

Senior health care executives will learn the importance of key strategies when incorporating consumer-focused initiatives into their strategic plans.

Learn how CHI Franciscan developed sports marketing programs to support Oncology, Cardiac, and Orthopaedic Service Lines.

This session will help hospital marketers raise their own level of thoughtfulness as it relates to "pitching" their strategic business plans and budget needs to their senior leadership team. Through exploration of winning ideas and practices of big brands, this interactive session will be a real game changer for marketers.

An interactive “fishbowl” discussion between 4 panelists and rotating members of the audience about how to design a Health System Fellowship that implements SHSMD Bridging Worlds as an internal Engine of Innovation.

Using techniques such as small group meetings, large group meetings, and a coalition of participants (crossing the organization horizontally and vertically), Huggins facilitated conversations for quick strategy and action planning.

Learn how to capture the attention of a very busy physician audience with Rose Herring from Atrium Health, formerly Carolinas Health Care System, and Dr. Nate Gross, the Co-Founder of Doximity.

This session will explore creative ways to capitalize on internal and external resources to support brand position and implement outreach opportunities at little to no cost. You will also learn how organizations can build market share with community engagement, positioning your service lines and smarter advertising.

Join a panel of research pros from University of Illinois Hospital & Health Sciences System, The Blackstone Group and panel provider Cint moderated by marketing firm Laughlin Constable to learn about innovative options for conducting consumer research when time and costs are constraints.

Learn how Northwestern Medicine has structured their processes, technology, and staff to create ongoing operational capabilities for sustainable post-launch success.

Customizing care for seniors will gain significance as more and more baby boomers age into this varied group. Learn lessons from one health system in its multi-faceted approach to meeting the needs of Medicare/the senior population.

TMCA went from the 50th percentile to Top 10 nationally in terms of physician engagement and alignment, with double digit increases on the satisfaction survey, physician turnover decreased by 5%, with first year physician turnover cut in half, and quality improved with a significant decline in Hospital Acquired Infection. TMCA saw measurable results on decreasing referral leakage, improving referral development, and gaining access for their Physician Relations Manager (PRM) team to meet with key physicians.

Three key strategies include implementing a data-driven physician communication campaign spearheaded by the Chief Physician Executive; encouraging physicians to participate in engagement events where they interact with each other and consumers in a meaningful way; and building a platform to allow for actionable feedback.