Resource Library

Patient referrals are often a piece of paper with a specialist's name and phone number on them, which leaves patients with the burden of navigating the referral and coordinating their own care. This session will present novel ways to standardize referral management, provider data management, and patient access across a health system's multiple patient access points in order to improve the patient experience, increase patient conversion and retention, and fully leverage the clinical expertise within a network.

How to apply Consumer Product Goods (CPG) tools and concepts to improve business development and planning as consumerism becomes more influential in healthcare decision-making. We will also discuss some of the necessary competencies and culture aspects needed to help you create a more data driven organization. Key takeaways will include few free tools to support your efforts.

Imagine utilizing predictive analytics and interactive mapping to identify unsaturated market areas full of unmet patient demand, overlay ideal payer mix projections, and forecasting future financial success. Healthcare providers can now create predictive, neighborhood level strategic plans for optimization of urgent, FEDs, primary/specialty care practices and even micro-hospitals.

Learn how to transform your town hall sessions to engage your employees in the strategic direction of your organization, help staff understand the "why" and garner CEO support for two-way communication. Dayton Children's employees attended quarterly town hall sessions for staff that weren't interactive, or engaging, and therefore, they weren't well attended.

This resource showcases stories " and lessons learned " by a panel of hospital communicators from some of the most tragic headlines, including the Boston Marathon bombing, the San Bernardino shootings, and the Virginia on-air shootings.

Kathy Wilets and Libby Mitchell from University of Utah Health Care will discuss how Twitter and Facebook can be your best friends in times of crisis, even when the trolls come calling.

Two case studies (integrated marketing mix modeling and brand journalism) show how Novant Health is delivering positive and measurable results.

Hear how SVHS built a strategy-execution platform to convert a great strategy into effective implementation. Participants will also learn a theory and method to build execution into strategy for their organizations to use.

A case study will be shared that highlights the hallmarks of planning and performance improvement: integration, alignment, engagement, communication, and focus.

This session will include a discussion on physician and hospital ratings, transparency, managing location data, and capitalizing on "near me"moments to better engage patients.

How can you profitably grow your urgent care business? Is it possible to delight consumers and physicians alike? How can you earn consumer respect and trust? How can you use urgent care to drive lifetime patient loyalty? This session covers Sentara Healthcare's journey to drive urgent care growth and profitability.

In this session, Gundersen Health System will share easy-to-execute ideas and applications for establishing marketing priorities.

This panel will provide insights on what makes for compelling engagement content, strategies for capturing and creating that content, tactics for growing your audience and evolving your program over time, and guidelines for respecting the patient's right to privacy in the process.

How does an academic medical practice communicate to 1,300 employees in more than 40 locations? Communication is driven by employee involvement with the goal of helping them become ambassadors of the brand. The message to employees is simple: "Whether you know it or not, you are an ambassador for our practice."

Learn how UTMB created a new internal communications initiative for "two-way" communication, focusing on feeding content to managers for regular communications sessions with employees in all work areas.

How does the execution of a more personalized web and multi-channel communications experience impact digital operations? What are reasonable expectations to promote within your organization for these technologies? This session will establish a foundation for an exciting, but often superficially treated topic, with clear guidance and concrete tips.