Resource Library

  Learn from this SHSMD Connections 2022 presentation how to create successful communications and outreach strategies that recognize social determinants of health. Learning Objectives

  Check out this SHSMD Connections 2022 presentation about how to efficiently improve your SEO strategy and increase traffic. Learning Objectives

  Learn from this SHSMD Connections 2022 session presentation about how to increase patient volume utilizing targeted marketing and communications systems. Outline

  Learn from this SHSMD Connections 2022 presentation how to analyze and improve health risk assessment performance. Learning Objectives

 

  Hear about post pandemic customer insights that are driving Beth Israel Lahey and Sharp Health to shape digital to respond to customers in this SHSMD Connections 2022 session presentation.

  Learn how to combat expensive, underperforming CRMs in your health care organization from this 2022 SHSMD Connections session presentation. Learning Objectives:

  Learn from this 2022 SHSMD Connections presentation how to assess and optimize your patient journey using digital marketing. Agenda

  Improve your content strategy to attract and engage executive level professionals with this SHSMD Connections 2022 session presentation. Learning Objectives

    Take a deep dive look at a digital content hub and review the framework for building a digital content hub for your organization in this SHSMD Connections 2022 session presentation. After this session:

  Learn about Marcom budgeting and how to maximize your spend in this SHSMD Connections 2022 session presentation. In this session

  Learn in this SHSMD Connections 2022 session presentation the research findings on what's coming and going in marketing best practices.

Learn best practices for integrating and effectively utilizing measurement as a key component to their marketing strategy.

Learn how your healthcare organization can increase the maturity of its content strategy, meet organizational goals and ensure its content marketing program is generating measurable ROI.

This webinar is designed to share preliminary aggregate data on those hospitals who have submitted complete data for SHSMD’s 2022 By the Numbers MarCom Benchmarking and how that compares to prior years.

The Marketing in Health Care: Marketing Plans, Communications and Market Research credential series is facilitated by recognized experts in the field and covers the essentials of health care marketing.

Futurescan 2023 is the latest in a series of publications for health care leaders that the American Hospital Association’s Society for Health Care Strategy & Market Development (SHSMD) in collaboration with the American College of Healthcare Executives (ACHE) has published annually since 1999. This highly respected annual guide will help hospital and health system leaders prepare themselves and their organizations for the future as an essential tool for strategic planning.

Walk away with many examples of the hospitals that do podcast marketing right and how to up your podcast game.

SHSMD Strategic Planning in Health Care online program includes three courses focused on the Strategic Planning Process and Content, Successful Plan Execution, and a variety of elective topics. The credential holder has met a set of established criteria identified in the course learning objectives stated below as well as additional criteria.

In this SHSMD Education sponsored webinar, learn how to understand potential patients as consumers, new market research on what drives hospital and health system choices and how to personalize marketing just like world-leading retailers.