Healthcare Done Differently: Instituting Change, Connecting Care for Providers and Patients Across a Network
Learn how the Vanderbilt Health Affiliated Network, the largest physician-led network of doctors, regional health systems and other health care providers in Tennessee, and one of the largest in the nation, used a successful integrated campaign to launch a clinically-integrated network. Leveraging unique imagery and unexpected elements to resonate across the region and appeal to physicians, employers, brokers. They will share what they learned from the launch campaign and how they are applying that today.
- Ashley Merchant, Vice President, ReviveHealth
- Megan Pruce, Vice President, Marketing & Communications, Vanderbilt University Medical Center
Members, to view this protected content, log in above.
Related Resources
Presentation Resource
As part of a safety assessment, employees of Signature Healthcare were asked about the priorities of the hospital’s leadership. Surprisingly, patient…
Presentation Resource
That research also found that managers need significant help to succeed as “key communicators” — the kind of help that systems like University Health…
Presentation Resource
This session will cover how OSF HealthCare took 70 MarCom members across 13 facilities and developed a crisis communication plan for all.
Presentation Resource
AFMS hosted the “What’s Your Why” Campaign to raise awareness about the transformation effort and to inspire Airmen to join the journey by telling…
Book
This new SHSMD guide provides innovative and practical information and tools to help you design a population health plan that is consistent with your…
Webinar Recordings
This webcast will outline key concepts in SHSMD’s newly updated Bridging Worlds report, featuring fresh perspectives on the future role of the health…