Media Content Relationships that Produce Remarkable Results
Of course, social media, community outreach, brand journalism, websites, SEO, advertising, paid search, CRM, and a digital presence are all vitally important. But the changing world of essential public relations also includes content partnering with media, both traditional and digital, to develop a strong brand, reach massive numbers of people, gain public trust, and drive business. This case study will show how Intermountain Healthcare has successfully developed ten media content relationships that produce remarkable results that can be replicated at other organizations.
- Daron Cowley, Senior Communications Director, Intermountain Healthcare
Members, to view this protected content, log in above.
Related Resources
Presentation Resource
Hear about Nationwide Children's Hospital's solution to operational inefficiency while simultaneously increasing the programās patient volumes andā¦
Guides and Reports
Together with the American Health Lawyers Association (AHLA) and the American Society for Healthcare Risk Management (ASHRM), SHSMD has developedā¦
Presentation Resource
Learn how your hospital can use the power of digital media to build relationships that are defined less by the transaction of care and more by theā¦
Presentation Resource
In this session, two key players in the redesign and re-platforming of the Penn Cancer website will talk about what made their project successful,ā¦
Presentation Resource
Attendees will hear how Olmsted Medical Center invested in content and search engine optimization (SEO) to increase the visibility of its women'sā¦
Presentation Resource
In this session, learn how true transparency offers the opportunity to optimize the performance of large physician networks, with huge potentialā¦