Webinar Recordings
American Hospital Association webinar recordings for members and the health care field.
Listen to this session to learn how COVID-19 has shaped consumer expectations, how providers and payers can use segmentation and mindsets to redesign activation, engagement and retention, and examples of using mindsets and segmentation to adjust engagement and design.
Voice search continues to grow in health care during COVID-19. Health care organizations looking to improve patient volumes during and post pandemic should attend this webinar. Increasing patient acquisition, engagement, and retention is hard enough on its own, but add a pandemic to the mix, and…
As today's consumers begin to schedule deferred medical appointments, 89% will turn to search engines to answer their health questions and concerns. Capturing this pent-up demand is more important than ever before, with hospitals recently reported having seen between 40-70% fewer patients (many…
Hear what consumers in a recent national survey had to say about their concerns of returning to health care providers for care and what their expectations are of us to ease those concerns.
Learning Objectives
In this session, learn how AHA’s data and resources can help you navigate these unprecedented times and support you in making informed decisions. Get a first-hand look at AHA’s dashboards and our compendium of external resources that can help you visualize and analyze the latest COVID-19 data and…
Panelists from Michigan Medicine discussed what they've learned the past couple months, how they're thinking differently & what the new "normal" might look like.
Supporting documents/resources:
This webinar reviewing COVID-19 communication tools including internal messaging, community messaging, media messaging, and ready-to-use messaging, helping communicators deliver important information.
Rising Above: How to Survive When Your Community is Rocked by Crisis
When Tragedy Strikes Will You Be Prepared: Insights and Stories from Orlando Health
Ditching the Silos: Developing a Crisis Communication Plan that Works Across a Health Care System
Keep Calm: How to…
Renown Health shares their COVID-19 communications plan and key materials put in place by the Marketing & Communications team.
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