Novel Coronavirus (SARS-CoV-2/COVID-19)
Holly Sullivan describes how Spectrum Health is preparing for COVID-19 and how the strategic marketers are playing a key role in communicating critical information.
Dive into a dialogue on resiliency in crisis and ways Rush University System for Health has both prepared and adapted to operate strongly through the COVID-19 crisis.
This series features SHSMD member stories and resources in an effort to provide insight into how strategists are helping their organizations manage this unprecedented crisis.
SHSMD members play an integral role in effectively communicating information while providing leadership during a crisis.
Recommended action steps to pave the way for effective relationships with the media as we respond to the COVID-19 crisis.
Renown Health shares their COVID-19 communications plan and key materials put in place by the Marketing & Communications team.
Renown Health shares their COVID-19 communications plan and key materials put in place by the Marketing & Communications team.
As the COVID-19 outbreak evolves, hospitals and health systems know our patients and communities are increasingly concerned whether and how the virus is spreading in communities.