Resource Library

VIRTUAL CONFERENCE AVAILABLE FOR SHSMD24The most timely health care strategy and market development programming happens at SHSMD's Connections Conference. We are the nation's leading event for health care marcom and strategy. The field comes together to share their findings, challenges and best practices with the shared goal of advancing health care. Strategists from every stage of their careers can benefit from sessions and networking at the SHSMD Connections 2024!

As patients become more consumer minded, marketing leaders are embracing technological and data-driven solutions that prioritize patient experience. Health care executives who have led successful transformation.

Explore the urgent need for health care organizations to reassess and reignite their strategic plans in the face of post-COVID challenges, including slim margins, workforce shortages and increased competition.

Keeping you at the forefront of health care transformation and rebuilding means looking around the curve to what’s ahead. In Futurescan 2024, experts in the field explore key trends that will transform health care over the next five years. Join renowned futurist Ian Morrison, Ph.D., for a webinar on the latest edition of SHSMD's annual guide featuring these key topics and experts: 

The most timely and reliable health care strategy and market development programming happens at SHSMD's Connections Conference. The field comes together to share their findings, challenges and best practices with the shared goal of advancing health care.Strategists from every stage of their careers can benefit from sessions and networking at the SHSMD Connections 2024 in Denver, Colorado.Attendees can expect:

    Check out this Power Point presentation from SHSMD Connections 2022 Conference covering who WellSpan Health is, a standard, yet dynamic approach to strategic planning and applying that process to Primary Care to create a 3-year strategic roadmap for the future. Learning Objectives:

   

    Check out this Power Point presentation from SHSMD Connections 2022 Conference about facilities management, strategic planning and progressive thinking featuring MaineHealth.  Session Goals:

  Learn from this 2022 SHSMD Connections presentation how to strategically plan for your health care organization following a global pandemic. Session Topics:

 

  Learn from this SHSMD Connections 2022 session presentation about strategic capital planning during and post pandemic. Discussion Outline

   

The PowerPoint presentation, Futurescan 2023, features highlights from the latest edition of Futurescan, one of the industry's most respected health care trends forecasts. Ready for immediate use at your organization, you can employ this presentation tool for staff, leadership or boards.

SHSMD Members and Nonmembers:

Futurescan 2023 is the latest in a series of publications for health care leaders that the American Hospital Association’s Society for Health Care Strategy & Market Development (SHSMD) in collaboration with the American College of Healthcare Executives (ACHE) has published annually since 1999. This highly respected annual guide will help hospital and health system leaders prepare themselves and their organizations for the future as an essential tool for strategic planning.

The PowerPoint presentation, Futurescan 2022, features highlights from the latest edition of Futurescan, one of the industry's most respected health care trends forecasts. Ready for immediate use at your organization, you can employ this presentation tool for staff, leadership or boards.

SHSMD Members and Nonmembers: View the recorded webinar below.

Futurescan 2022–2027 explores key forces that are transforming the future of health care. The annual publication features the expertise and perspectives of thought leaders in the field on important topics.

This guide outlines a strategic planning process to help you craft a plan. Learn best practices, practical examples and insights from strategists.

AHA and SHSMD Transformation Talks: Executing your strategy — keys to transformational change